How I Built Muscle And Got Shredded At the Same TimeÂ
My Step by Step Guide To Losing 10% Body Fat While Getting Stronger
You're About To Discover:
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How To Get Started At Your Own Pace
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Achieve Your Physical Goals
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Why You're Stalling
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How To Be Healthy Mentally & Physically
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What I Offer
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What's IncludedÂ

About me
I've always been into fitness. I started with karate, where I learned basic calisthenics, but eventually wanted more. When I began training in the gym, I struggled like most beginners, making every mistake possible. But through trial, learning, and persistence, I saw progress and achieved my goals. Now, I want to help others do the same, without the setbacks and confusion.
Why You’re Not Growing
For years, you may have believed that getting the body you want means following a strict diet, cutting out all your favourite foods, and spending endless hours in the gym. But the truth? The guys who see real, lasting results aren’t the ones suffering through extreme routines. They’re the ones training smarter, eating with purpose, and staying consistent. The key isn’t doing more, it’s doing the right things in a way that fits your lifestyle.
Hard Work Isn’t Enough
Maybe you’ve tried workout programs before, followed random diets, or copied what you saw online...only to feel frustrated when your progress stalled. That’s because most generic plans don’t take into account what actually works for your body. Training hard without proper structure leads to wasted effort, and eating “healthy” without understanding your nutrition keeps you stuck. The difference between those who succeed and those who don’t? A personalised approach that actually matches their goals.
The Right Plan Changes Everything
A tailored training and nutrition plan eliminates the guesswork, making progress simple. Instead of spinning your wheels with workouts that don’t fit your body type or lifestyle, you get a clear roadmap designed for your goals. No more second-guessing, no more trial and error..just a direct path to building muscle, getting leaner, and finally achieving the physique you’ve been working toward.
Testimonials
4 Month Transformation
222lbs → 185lbs
Down 37lbs

3 Month Transformation
215lbs → 160lbs
Down 55lbs
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4 Month Transformation
222lbs → 190lbs
Down 32lbs

Programs
James Discounted 3 Month Coaching
$500
Every Month
- Personalised workout and nutrition guidance for three months
- Weekly check-ins for progress tracking and adjustments
- Access to educational resources and fitness tools
- Basic accountability and support via email or messaging
- Ideal for those looking for an affordable, structured plan
6 Months Baseline Coaching
$3000
Every 6 Months
- Structured workout and nutrition plan to build consistency
- Monthly check-ins to track progress and make adjustments
- General support and guidance to stay on track
- Focus on mastering the fundamentals of fitness and nutrition
- Perfect for those wanting steady, long-term progress at a lower commitment level
6 Month Premium Coaching
$5000
Every 6 Months
- Fully customied training and nutrition plan tailored to your goals
- Bi-weekly video check-ins and in-depth progress tracking
- Priority access to coaching support for faster adjustments
- Advanced habit-building strategies for long-term success
- Exclusive resources, recipes, and workout guides